When I voiced those complaints on CheapAssGamer, they were quickly dismissed, with one user simply stating, "No dudebro games equals no profit for Sony." However, that argument fails to take into account that Sony (and Microsoft) haven't even tried to court an audience beyond the mostly male "hardcore" crowd. They're there, though. They were there to make Nintendo's Wii a big success, due in part because no other console manufacturer wanted to market to them or address their concerns. Now that the Wii has faded away and its successor has fumbled its baton, it feels like companies are eager to return to the status quo of games that embrace a single demographic while pushing everyone else away.
|Make a game system for girls,|
but no games for them to play!
Brilliant move, Sony!
(image from Amazon)
I don't even know why I should care. I'm firmly in the bullseye of Sony's target audience; white, male, and heavily invested in the hobby. But I've gotta tell you, even I get tired of the same heavily distilled sludge that pours out of the video game industry year after year. And I wouldn't mind some fresh perspectives... not necessarily from frustrated feminists like Anita Sarkeesian, but ordinary women who would really enjoy video games if the industry didn't make it so hard for them.
I sold that cheap PSP Go I purchased last month to a female friend, at cost and loaded with software, just to get her more involved with video games. I was happy to do it, but I can't offer that assistance to everyone... and Nintendo can't be the only company that reaches out to the thousands of gamers outside the traditional audience. Companies like Sony and Microsoft are going to have to put down the machine gun and pick up the slack.